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Job-Ready Digital Marketing with AI Tools

Curriculum

  • 17 Sections
  • 95 Lessons
  • 120 Days
Expand all sectionsCollapse all sections
  • Introduction to Digital Marketing
    6
    • 1.1
      What is Digital Marketing?
    • 1.2
      Importance & career opportunities
    • 1.3
      Different channels & platforms
    • 1.4
      nderstanding buyer persona
    • 1.5
      Digital vs Traditional Marketing
    • 1.6
      Overview of tools used in the industry
  • Search Engine Optimization (SEO)
    6
    • 2.1
      On-Page SEO
    • 2.2
      Keyword research (free + paid tools)
    • 2.3
      Title, Meta, URL optimization
    • 2.4
      Header tags, keyword density
    • 2.5
      Image optimization
    • 2.6
      Internal linking strategy
  • Technical SEO
    5
    • 3.1
      Sitemap, Robots.txt
    • 3.2
      Core Web Vitals
    • 3.3
      PageSpeed Optimization
    • 3.4
      Schema markup
    • 3.5
      Mobile optimization
  • Off-Page SEO
    5
    • 4.1
      Backlink building techniques
    • 4.2
      Guest posting
    • 4.3
      Social bookmarking
    • 4.4
      Profile creation
    • 4.5
      Local SEO (Google My Business)
  • Google Ads (Search, Display, Video)
    9
    • 5.1
      Introduction to Google Ads
    • 5.2
      Keyword match types
    • 5.3
      Search campaigns setup
    • 5.4
      Budgeting & bidding
    • 5.5
      Display campaigns
    • 5.6
      YouTube video campaigns
    • 5.7
      Conversion tracking
    • 5.8
      Ad extensions
    • 5.9
      Performance optimization
  • Social Media Marketing (SMM)
    7
    • 6.1
      Facebook & Instagram
    • 6.2
      Page setup
    • 6.3
      Audience targeting
    • 6.4
      Ads Manager overview
    • 6.5
      Campaign creation
    • 6.6
      Retargeting ads
    • 6.7
      A/B testing
  • LinkedIn Marketing
    4
    • 7.1
      Profile optimization
    • 7.2
      Company page setup
    • 7.3
      Lead generation ads
    • 7.4
      Job marketing
  • YouTube Marketing
    3
    • 8.1
      Channel setup
    • 8.2
      SEO for videos
    • 8.3
      YouTube Ads
  • Content Marketing
    7
    • 9.1
      Content strategy
    • 9.2
      Blogging
    • 9.3
      Building content calendars
    • 9.4
      Copywriting fundamentals
    • 9.5
      Storytelling for brands
    • 9.6
      Hashtag strategy
    • 9.7
      Social media content planning
  • Email Marketing & Automation
    6
    • 10.1
      Email list building
    • 10.2
      MailChimp/Zoho Campaigns
    • 10.3
      Newsletter creation
    • 10.4
      Automation workflows
    • 10.5
      Drip marketing
    • 10.6
      A/B testing
  • Website Creation (WordPress)
    6
    • 11.1
      WordPress installation
    • 11.2
      Themes & plugins
    • 11.3
      SEO plugins (RankMath / Yoast)
    • 11.4
      Landing page design
    • 11.5
      Speed optimization
    • 11.6
      Website security basics
  • Analytics & Reporting
    6
    • 12.1
      Google Analytics 4 (GA4)
    • 12.2
      Traffic analysis
    • 12.3
      Event tracking
    • 12.4
      UTM parameters
    • 12.5
      Competitor analysis reports
    • 12.6
      Monthly performance reporting
  • AI Tools in Digital Marketing
    5
    • 13.1
      ChatGPT for content & ads
    • 13.2
      Canva AI for creatives
    • 13.3
      Google Gemini for insights
    • 13.4
      AI-based SEO tools
    • 13.5
      Automated campaign optimization
  • Influencer Marketing
    4
    • 14.1
      Brand collaboration strategy
    • 14.2
      Influencer outreach
    • 14.3
      Pricing models
    • 14.4
      Campaign tracking
  • E-Commerce Marketing
    5
    • 15.1
      Shopify/WordPress store setup
    • 15.2
      Product listing optimization
    • 15.3
      Conversion rate optimization
    • 15.4
      Shopping ads
    • 15.5
      Abandoned cart recovery
  • Freelancing & Career Building
    5
    • 16.1
      Upwork/Fiverr profile setup
    • 16.2
      How to create proposals
    • 16.3
      Portfolio building
    • 16.4
      Interview preparation
    • 16.5
      Resume optimization
  • Live Projects Included
    6
    • 17.1
      SEO Project (Website Ranking)
    • 17.2
      Social Media Ad Campaign
    • 17.3
      Google Ads Search Campaign
    • 17.4
      Email Automation Workflow
    • 17.5
      Website/Landing Page Creation
    • 17.6
      Content Planning Calendar

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